Pearland Parkway’s New Brunch Spot?

You’ve been to Another Broken Egg Cafe, Pena’s Donuts and Dinner, and Buzzy Bee Cafe (man they need a new website) and they’re all great weekend stops. First Watch, a Florida based daytime cafe chain has set its sights on Pearland Parkways blossoming retail space located in front of the new Academy.  Yeah it’s fresh is the company’s mission and motto. First watch employs a farm to fork methodology and a rustic decor to match.

First Watch’s rapid expansion plan of its daytime cafe chain will continue in several states throughout the Southeast and Midwest.

The Bradenton-based company announced that it has signed franchise agreements to develop 36 restaurants within the next five years in Miami as well as in Arkansas, Georgia, Louisiana, Mississippi, Missouri, North Carolina and South Carolina.

“We spend a great amount of time getting to know our potential franchise partners and their values, goals, experiences and overall work ethic, and they do the same for us,” Chris Tomasso, the president of First Watch, said in a news release.

“Both our existing and our new franchise partners have all shown an ability to develop and successfully operate restaurants in multiple markets, and we’re confident that each of these groups will operate successful First Watch restaurants while maintaining our people-focused culture.”


First Watch has grown dramatically in recent years, led by the company’s May 2015 purchase of The Egg & I that nearly doubled its restaurant total and eliminated one of its biggest competitors. Other acquisitions include The Good Egg in Phoenix and Bread & Company in Nashville, Tenn.

Founded in 1983 in California before moving its headquarters to Bradenton three years later, First Watch has restaurants in 26 states, including more than 200 First Watch locations and 95 The Egg & I cafes.